Why f-commerce failed?

facebook commerce
The Facebook commerce is a great tool for marketing of your ecommerce or shopping store. F-Commerce is more popular as compared to the leading storefront providers, eBay Stores and Amazon Web store. Facebook is also an important part of social media optimization and marketing. It uses FBML language for designing and developing a store of your choice in Facebook. There are many Facebook applications for ecommerce available online that can be installed to get more engagements directly from your store using your Facebook friends.

Nearly 700 millions of people in Facebook itself and if you want your facebook store to be noticed, you should come up with a nice looking store design to Facebook.

After all having all such benefits, Can anyone miss the chance to have their own F-commerce store? Not at all! But, the fact is that it’s failed. Next couple of paragraph will give you some more idea on Facebook.

Facebook Store
Forced to give up their f-shops failing to have been able to generate the expected results, great names in US e-commerce industry have recently clashed with the vagaries of the new social wave that affects the online business. According to reports from Bloomberg, the first generation of signs to have tested the online shops directly incorporated with their fan pages have suffered a total flop.

A situation which, despite being the result of a first attempt, called social media analysts and consultants to review their forecasts regarding the future of f-commerce, and of course the failure.

This suggests that the difficulty to hang the network members have been mainly related to the approach used. Indeed, doing business on a social network, here in this case Facebook does is to reproduce the experiment as is proposed on its website. The social-commerce is not limited either to integrate its catalog to its fan page, that is to resolve to introduce a commercial approach within a social network, but to reflect on the real value added that contact point could be made.

An ill-conceived adaptation, due to a lack of experience and perspective in certain would be the cause of this essay almost stillborn for retailers concerned.

Especially, as Facebook has not really a gift for inspiring confidence with all the problems it generates about privacy of personal data. Not to mention the interface so far is not necessarily appropriate (banners, small space, time of relatively slow loading pages, etc.).

To date, the network seems especially appropriate as a medium for sales support, to talk about their products and benefit from the experiences of consumers.

Latest trend on "Facebook commerce" and "Facebook Store",

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Recommending Three Ecommerce Solutions for Online Retailers

Today, People have become busier in their personal as well as professional life. They have to consume some necessary products or services. Like, grocery, toothpaste, clothes are few examples of such products and services like medical, bill payments etc. They feel there are wastes of time to spend behind all these activities. I think Ecommerce Store is best solutions. Products or services you want to buy are just a few clicks away from you. Many ecommerce stores are offering free shipping and special discounts, which is in the benefit of both, online retailers and consumers and this is why many retailers are finding ecommerce website developer or ecommerce solution that ensures them having all features incorporated in their store. 

We have listed out 3 leading and best ecommerce solutions to opt for…

Multiple Ecommerce Store Managemente-Smart eCommerce Suite (Custom Ecommerce): You may have heard or not but, e-Smart eCommerce Suite is going to be one of the most powerful custom ecommerce solution. This is different in the sense that it offers a backend ecommerce solution to manage all your existing store activities using one single admin panel, where you can customized all the activities, functions of your multiple ecommerce stores according to your requirements. E.g. multiple shopping carts management at single panel, multiple inventories and order management system composited into to single panel with extensive reporting functionality. It comes with many more exciting features, click here to explore. This is much more flexible than any other ecommerce solution as it allows you to use this within ecommerce storefront features of your choice.

Magento Ecommerce SolutionMagento (Open Source): Magento is one of the most admired ecommerce solutions around. It is an extremely proficient open source solution which guarantees a highly interactive, dynamic, flexible and a user friendly website. It offers an user with the full control over the look, content and functionality of a website. Magento development is very consistent which enables online business to operate several online stores through a single administration panel. It’s capabilities to handle all the marketing activities have increased after it was acquired by the eBay.

OsCommerce Ecommerce SolutionOsCommerce (Open Source): This is one more great solution which powers more than 10,000 ecommerce sites around the world. This solution can be used on any web server which has PHP and MySQL installed on it. With the default installation, you can easily enable and configure the features on your own. It also allows you to set prices in different currencies and accepts all popular payment methods like PayPal, credit cards, checks etc. Some of the key features of osCommerce are unlimited products and categories support, shippable and downloadable products support etc.

These are the top 3 ecommerce solutions available in the market. You can select any of these based on your website's requirements. Analyze your business requirements and website to find out which ecommerce solution will work well for your site and business.

How to find a right Ecommerce Development Company

Finding an ecommerce development company that offers a reliable and best ecommerce solution is the difficult process to perform by an individual or a retailer. They can use some online resources like search engine by typing a queries like “custom ecommerce development”, “ecommerce development company” etc. Does this solve your problem? In both cases, if it is yes – means you find an ecommerce company of your need or if it is no, then you are also interested to know about the main reasons of not finding the choice of your company.  We determined some areas that perfectly fit in the category of reliable and quality ecommerce solutions.
Suite of Success:
Many ecommerce development companies are offering comprehensive solutions in terms of managing all the ecommerce activities behind the screen – a backend solution. This helps you to customize your current ecommerce store to make it more advanced and flexible. E.g. e-Smart eCommerce Suite can be considered as a suite of Success. 

Designing an Ecommerce Website:
Designing a high-quality ecommerce website means to get a perfect ecommerce solutions and make sure that your existence on web is visible and also your clientele are served in a better way. The ecommerce website designed by the ecommerce web developers of a web development company offer increase to competent company management as well as insert value to the sales page and also providers. There are many companies in the region of the globe that have capability in creating personalized internet based software and applications. The method is to determine the right ecommerce application development company.

Portfolio of Ecommerce Application Development:
To start on, you have to take into account if the ecommerce developer you are going to select could help you accomplish your requirements and you ensure him a right sort of an ecommerce developer. You can review their ecommerce application development projects portfolio.

Partnership that built Long Run Business Growth:
Ok, you reviewed their portfolio, now what? The next step is to find how much they are reliable as you have to build a long run partnership with that custom software development agency and you are always in a need of improvement in the area in terms of technological upgrades. How it help to your web and other development process if you get a strong partner,
  • It makes you keep updated with the latest technological development
  • Provide you a competitive advantage
  • Provide a space that help you in focusing your core goals
You can also take advantages of other areas like Mobile Application Development, Search Marketing Services etc. that an application development company you have chooses have expertise in.

Business Values:
You have to be known with the company offering web application development services in a wide that you are going to employ for your business growth. Some web design companies confer interest to mass creation of websites. Such types of agencies typically are surely not thinking about everlasting company relationships.

Coding Standards:
Whether it will be a custom ecommerce development or web development process, you need to make sure the coding standards and framework that the company is going to follows. It will be latest and a developer can easily customized and work on that.

Other areas to concern:
These are just a small number of significant points you must give attention to while hiring a web application developer or a company. With the exception of them you have to verify company’s monetary strength, number of years that the company has been in business, their business standards and experience in quality software programming, development, designing, and usability and search engine marketing.

Create Customized Dashboard for your Ecommerce Store

Ecommerce Stores can be varied by the platform it uses. Not all platforms have same features, functionality and tools, particularly when you are using Yahoo Store, eBay Store, Amazon Web-store or other storefronts. The activities on your store depend on what you are selling online. Sometime you believe ecommerce storefronts are best ecommerce solution, but on the other hand they have some limited features. 

Let’s take an example of ecommerce shopping cart – it generally provides the details of product pricing, tax, shipping, and the payment gateways. What else people are looking for? Cross selling is a feature that offers a list of related products that suggest your prospective buyers to look at other products from same store and have almost same criteria.

Cross Selling - See the section below "Other items you might want to order":

This is an example of how you can customize your existing shopping cart to offer it something more. Inventory and order management are other areas that can be also effectively designed to provide more efficiency. So, combining all these enhanced features to a single dashboard will help you manage all your ecommerce activities according your requirements. The customized dashboard is enough to manage all activities that concern with inventory, order, customer services, content, product, payment, shipping, marketing, SEO of your store etc. You can still continue with your existing storefront services as this is only a dashboard of your choice. This required expertise, first in the storefront design and development and secondly custom ecommerce development.

There is least number of such ecommerce solution providers in USA, e-Smart eCommerce Suite (at Ydeveloper.com) is one of them. It’s a comprehensive backend ecommerce storefront solution.

This article better explains you Why e-Smart eCommerce Suite is a profitable ecommerce solution? e-Smart eCommerce Suite has been designed keeping in mind all an above customizing requirements by store owners to their customers.

Before moving its advantage section, let’s look at more features of a customized dashboard,
  • Customize Revenue Graph with Tax, Shipping & Quantities
  • Best Sellers
  • Low Inventory Products
  • Most Views Products
  • Recent Viewed Products
  • Easy Modules Navigation
  • Latest Order
  • Recent Added Products
  • Recent Customers
  • Top Customers
  • Recent Search by Customers
This suite mainly comply with all the following areas of customization,
  • Managing inventories
  • Managing orders
  • Product feed or shopping feed management
  • RMA application – a customer refund  management tool
  • Improved Navigation
  • Enhance customer experience
Here are the exclusive benefits:
  • A single admin panel to manage all store activities
  • Custom solution for all your business process and other requirements
  • High end solution for inventory management
  • Custom-built shopping cart, checkout process, and order processing
  • Customized reports to understand and analyzed your business performance
  • A complete SEO friendly environment
  • Managing multiple shipping addresses per order
  • Providing multiple real-time shipping rates per order
  • Supporting multiple currencies and languages
  • Generating feeds for various ecommerce storefronts, e.g. Yahoo Store, eBay Store etc.
  • Generating feeds for comparison shopping search engines – Goggle shopping, Price Grabber, Yahoo Shopping and more
The customizing your ecommerce store could be a great experience for a long run. Tell your friends if they are in online retailing business and want to re-build his/her store enabled with advanced features all the way through custom ecommerce solution.

What else you expect that needs to be included here?

Difference in Google Search Results with and without logged in

To stay myself updated with latest technological upgrades in Ecommerce, I was looking for top ecommerce blogs to get it subscribed via email or other way. To do this, I go for search into the Google.com using Firefox web browser. Search box of Google was waiting for me to put a query. Therefore, I entered “top ten ecommerce blogs” and click to search for a result; I was surprised with the results I found. Can someone guess why I was surprised?
No? Not?

Surprisingly, my blog on ecommerce was on 4th place. I did same process again to find list of top ten ecommerce blogs; there was no change in the search results. When I tried Google.com using Google Chrome for a same search query, I did not found my blog in the first 10 results whereas it was found on 4th when I used Firefox. This difference confused me a lot. It might be an issue with web browsers. So, I cleared cookies for a while in both of the web browsers and I did same process again in Firefox and chrome. This time, I could not find my blog in first ten results and both browsers had same results on “top ten ecommerce blogs”.

Do you know why? I find, logged into Google account was the main reason of this difference, which I had never noticed before and automatically logged out after clearing the Firefox cookies.

Now, the question is why this difference was there. Why a logged in user can’t see a normal Google search results?

The answer is the effect of personalized search / social search / search plus your world (SPYW)! These results are based on what you and the people in your circles have shared, commented and +1’d in Google+ stream.

Here, I can see my blog on 4th place, which was originally posted in Google+ stream of Ecommerce Blog and I shared it on Ydeveloper’s Google+ stream. Please take a note; I was logged in with Ydeveloper’s Google+ account while searching for a “top ten ecommerce blogs”.

With and Without logged in Search Result comparison:

Google search results on “top ten ecommerce blogs” with logged in:

Google search results on “top ten ecommerce blogs” without logged in:

Are you in favor of these personalized search results or still, you loving the normal search results.
Please share your views on this topic via comment.

Tips for Creating an Attractive and Productive Ecommerce Site

Creating an Ecommerce website, is a completely different process from a regular website. In terms of design, each has different looks and style. Ecommerce site is a catalog of products offering by an online merchant or a retailer, which includes the option of paying online via various payment gateways. This is why it requires some more efforts to design an Ecommerce website.

Here are some tips to create an attractive, useful and more productive ecommerce site,

Unique Product line:
Obviously, if you want to create an ecommerce website means that you want to sell something online. Therefore, before starting with the site, you must choose the product you are selling. The design and layout of your site depends on the product or service you sell. Usually, there are many products for sale through e-commerce. However, you should choose a particular product to sell so that your site could well know for a single product market and attract more customers through your site Web.

Qualified Model:
You can get many models for building an ecommerce website over the Internet free of charge. However, be careful while choosing models for developing an ecommerce site. The template you choose should be in line with the product or services you are offering. If you sell formal wear and using a model for funky wear, then it is not in the line with the product you are selling. Never use heavy graphics and images that are otherwise negative aspect of your site, as large images take longer to load.

Flexible Shopping Cart Software:
Cart is part of your ecommerce site that contains the record of each order placed by customer. Whatever your customer will purchase, the list of items with the total amount and tax will be calculated by the shopping cart. Thus, it should be visible on every page of your ecommerce website. It becomes more convenient to shop online with the help of your cart.

Secured and Easy Payment Process:
If your site looks very attractive with eye catching banners and product images but, you do not have a reliable and easy payment processing and gateways, your site will be overlooked and may be considered unproductive. It has been recommended to use different payment gateways on your ecommerce site like Visa, PayPal etc.

It is also an important factor for the success of your ecommerce site. You should know all the time on the responses and reviews of customers on your products and services including the comments and suggestion given by the customer in part of website or blog. Based on suggestion, you can improve your site and maintain it to give your site more attractive and unique look.

Which method is best for Ecommerce Marketing?

Want to know what works today to get more audience for your ecommerce store? I am sure you could be more excited to know what methods of Marketing really works today from these two,
  1. Inbound Marketing
  2. Outbound Marketing
I have just got an excellent infographics on the Rise of Inbound Marketing from Pinterest, which was originally shared by Bridget Sprague and I have re-pinned.

Let's take a look:

That's all....!!

How SOPA can affect an ecommerce store

People are in the support of anti-SOPA movement. Until, this anti-Piracy bill passes, I erge people to support continue. It may affect to almost all forms of online sources such as your website, blog, ecommerce store, social networks, forums, portals etc. People are thinking that they are getting restricted. It does not mean that they can not share their photos, music, video and other forms of content but it can be censored by the SOPA and PIPA.

Let's take an example, I own an E-commerce website that provide goods and services to the users in United States then, this Ecommerce website should be passed under SOPA to check if it does not break the rules or regualtions of SOPA.

So, can anyone has more ideas that how it could affect an E-commerce website if it passes?

Like this story in Reddit here, http://www.reddit.com/tb/on3zr if your are in the support of anti-SOPA movement.

Social Search Engines and Ecommerce Store

Personalized Search Engine – a new era of Search Engine begins: 
Recently, Google has transformed its search engine to social search engine or personalized search engine or an integration of the Google+ into Search engine. Search result has now being influenced by the interest of people, their preferences, photos and posts shared in their Google+ page or profile when they have signed-in. Therefore, it is now being logical the previous statement made by Google when they have released the encrypt version and blocked all organic (signed-in) search queries from Google Analytics and said this is because of the privacy as it was the part of this new integration of Google+ to search.After a series of enhancements in Google search engine as seen below, it is now being confirmed that People can see list of publically shared results of whom they are following or those who are in their circles – if he/she is being search something after signing on Google+.
  • Google Instant
  • Place Search
  • Instant Previews
  • Social Search Update
  • Recipe View
  • Google Profile Enhanced
  • +1 Button
  • Search by Image
  • Flight Search
  • Personal Results
  • Profile in Search
  • Related people and page
You can find more information on last three search engine updates in this post, [Search, plus Your World] and all other updates here.

On the other hand, make sure, if you have heard about Google’s Custom Search Engine, then it is used in websites as a site search tool powered by Google.

Personalized Search Engine and E-commerce Store:
Guess you are an online retailer and selling branded and designer Sunglasses over your ecommerce store and struggling with getting potential customers – a solution is to have the Google+ page for your ecommerce business. The community is behind on the most search queries, therefore if you have signed-in your G+ page and have huge following and followers, you may discover the personal results, posts, photos, meaningful conversation from their profile to search engine on the topic you are interested in a way it wasn’t possible before.
You are selling Sunglasses, you can find what people are talking about Sunglasses, what they like, dislike, suggesting people and pages may enable you to follow or add them into your circle. You can also search profile of people or pages directly into the search box auto complete whether he/she might be interesting for you to add or not.

Of course, there are some other ways to promote ecommerce store into Google’s personalized search engine – share your views and ideas on this topic via comments.

Shopping Cart Abandonment - How to avoid this

When I was exploring the web to find out the infographics and resources on Shopping cart abandonment, my search was ended with this excellent infographics, which basically focus on checkout page of an ecommerce site that how you can improve this page so that it will help you  (as an online ecommerce store owner) to decrease a shopping cart abandonment rate and what you can Do's and Don't.

Here is the infographics: