Personalized Search Engine – a new era of Search Engine begins:
Recently, Google has transformed its search engine to
social search engine or personalized search engine or an integration of the Google+ into Search engine. Search result has now being influenced by the interest of people, their preferences, photos and posts shared in their
Google+ page or profile when they have signed-in. Therefore, it is now being logical the previous statement made by Google when they have released the encrypt version and blocked all organic (signed-in) search queries from Google Analytics and said this is because of the privacy as it was the part of this new integration of Google+ to search.After a series of enhancements in Google search engine as seen below, it is now being confirmed that People can see list of publically shared results of whom they are following or those who are in their circles – if he/she is being search something after signing on Google+.
- Google Instant
- Place Search
- Instant Previews
- Social Search Update
- Recipe View
- Google Profile Enhanced
- +1 Button
- Search by Image
- Flight Search
- Personal Results
- Profile in Search
- Related people and page
You can find more information on last three search engine updates in this post, [Search, plus Your World] and all other updates
here.
On the other hand, make sure, if you have heard about Google’s
Custom Search Engine, then it is used in websites as a site search tool powered by Google.
Personalized Search Engine and E-commerce Store:
Guess you are an online retailer and selling branded and designer Sunglasses over your
ecommerce store and struggling with getting potential customers – a solution is to have the Google+ page for your ecommerce business. The community is behind on the most search queries, therefore if you have signed-in your G+ page and have huge following and followers, you may discover the personal results, posts, photos, meaningful conversation from their profile to search engine on the topic you are interested in a way it wasn’t possible before.
You are selling Sunglasses, you can find what people are talking about Sunglasses, what they like, dislike, suggesting people and pages may enable you to follow or add them into your circle. You can also search profile of people or pages directly into the search box auto complete whether he/she might be interesting for you to add or not.
Of course, there are some other ways to promote ecommerce store into Google’s personalized search engine – share your views and ideas on this topic via comments.
