Difference in Google Search Results with and without logged in

To stay myself updated with latest technological upgrades in Ecommerce, I was looking for top ecommerce blogs to get it subscribed via email or other way. To do this, I go for search into the Google.com using Firefox web browser. Search box of Google was waiting for me to put a query. Therefore, I entered “top ten ecommerce blogs” and click to search for a result; I was surprised with the results I found. Can someone guess why I was surprised?
No? Not?

Surprisingly, my blog on ecommerce was on 4th place. I did same process again to find list of top ten ecommerce blogs; there was no change in the search results. When I tried Google.com using Google Chrome for a same search query, I did not found my blog in the first 10 results whereas it was found on 4th when I used Firefox. This difference confused me a lot. It might be an issue with web browsers. So, I cleared cookies for a while in both of the web browsers and I did same process again in Firefox and chrome. This time, I could not find my blog in first ten results and both browsers had same results on “top ten ecommerce blogs”.

Do you know why? I find, logged into Google account was the main reason of this difference, which I had never noticed before and automatically logged out after clearing the Firefox cookies.

Now, the question is why this difference was there. Why a logged in user can’t see a normal Google search results?

The answer is the effect of personalized search / social search / search plus your world (SPYW)! These results are based on what you and the people in your circles have shared, commented and +1’d in Google+ stream.

Here, I can see my blog on 4th place, which was originally posted in Google+ stream of Ecommerce Blog and I shared it on Ydeveloper’s Google+ stream. Please take a note; I was logged in with Ydeveloper’s Google+ account while searching for a “top ten ecommerce blogs”.


With and Without logged in Search Result comparison:


Google search results on “top ten ecommerce blogs” with logged in:


Google search results on “top ten ecommerce blogs” without logged in:


Are you in favor of these personalized search results or still, you loving the normal search results.
Please share your views on this topic via comment.

Tips for Creating an Attractive and Productive Ecommerce Site

Creating an Ecommerce website, is a completely different process from a regular website. In terms of design, each has different looks and style. Ecommerce site is a catalog of products offering by an online merchant or a retailer, which includes the option of paying online via various payment gateways. This is why it requires some more efforts to design an Ecommerce website.

Here are some tips to create an attractive, useful and more productive ecommerce site,

Unique Product line:
Obviously, if you want to create an ecommerce website means that you want to sell something online. Therefore, before starting with the site, you must choose the product you are selling. The design and layout of your site depends on the product or service you sell. Usually, there are many products for sale through e-commerce. However, you should choose a particular product to sell so that your site could well know for a single product market and attract more customers through your site Web.

Qualified Model:
You can get many models for building an ecommerce website over the Internet free of charge. However, be careful while choosing models for developing an ecommerce site. The template you choose should be in line with the product or services you are offering. If you sell formal wear and using a model for funky wear, then it is not in the line with the product you are selling. Never use heavy graphics and images that are otherwise negative aspect of your site, as large images take longer to load.

Flexible Shopping Cart Software:
Cart is part of your ecommerce site that contains the record of each order placed by customer. Whatever your customer will purchase, the list of items with the total amount and tax will be calculated by the shopping cart. Thus, it should be visible on every page of your ecommerce website. It becomes more convenient to shop online with the help of your cart.

Secured and Easy Payment Process:
If your site looks very attractive with eye catching banners and product images but, you do not have a reliable and easy payment processing and gateways, your site will be overlooked and may be considered unproductive. It has been recommended to use different payment gateways on your ecommerce site like Visa, PayPal etc.

Monitoring:
It is also an important factor for the success of your ecommerce site. You should know all the time on the responses and reviews of customers on your products and services including the comments and suggestion given by the customer in part of website or blog. Based on suggestion, you can improve your site and maintain it to give your site more attractive and unique look.

Which method is best for Ecommerce Marketing?

Want to know what works today to get more audience for your ecommerce store? I am sure you could be more excited to know what methods of Marketing really works today from these two,
  1. Inbound Marketing
  2. Outbound Marketing
I have just got an excellent infographics on the Rise of Inbound Marketing from Pinterest, which was originally shared by Bridget Sprague and I have re-pinned.

Let's take a look:


That's all....!!
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