Follow Simple Steps to Make Your Ecommerce Site Better

It is easy for anyone to design and develop an e-commerce website but what next? Do you think that the website you developed will perform better in major search engine like Google, Yahoo, etc? You need to follow some search engine guideline and keep in mind your target audience. I am here to share you some simple steps, which are the part of an e-commerce seo that you should be kept in your mind while designing and developing an online store. It is like checklist that you can proceed once upon you finished all the process of an ecommerce website development. Based on some of the top ecommerce consultants' suggestions and recommendations, we create a simple checklist to perform and make a better position of your ecommerce site into Google and other top search engines, which is as follows.

There are mainly three areas that you can considers,
  1. On-page: Everything that is related to coding and content of your ecommerce website.
  2. Sitewide: The categorization, navigation, and entire structure of internal and external linking that you have used in your website.
  3. Off-site: Creating more Back links or it is also called, inbound links, which is not in your control but you can create an effective link building strategy to get maximum quality inbound links.
ON PAGE OPTIMIZATION – OPTIMIZING CODE AND CONTENT ON YOUR SITE
  • Length of Title, Meta Description and Keywords
  • Include primary keyword according to the web-page content into Title and Meta Tags
  • Make Sure Keyword Density of a particular keyword up to 2-4%
  • Use proper key phrase in heading (h1 to h6) tags
  • Use your targeting keyword in first Para of content in your body area
  • Highlights popular key phrases or some words with bold, italics or underline
  • Do not stuff keyword anywhere in your website
  • Do not forget to set ALT image tag to the images
  • Make sure your content should be user-friendly with some illustrations if necessary
  • Use dash and primary keyword in your URL name
WEBSITE OPTIMIZATION – CREATE SEO FRIENDLY ECOMMERCE WEBSITE
  • Domain name will be unique (e.g. www.domain.com OR domain.com)
  • Do not use index.html at the end of your home page.
  • URL should include a particular keyword e.g. http://mydomain.com/keyword-name.html than this way, http://mydomain.com/xyz.php?topic-12345
  • Use static text links for linking. Do not use JavaScript, Flash, Frames or Table more in your content.
  • Use anchor text for target key phrase has URL consistent with that keyword
  • If you own a blog in same domain, link your blog using some targeting key phrase in your web pages
  • In case of external link Use No Follow, tag for search engine restriction.
OFF-SITE SEO OPTIMIZATION – EFFECTIVE AND QUALITY LINK BUILDING STRATEGY
  • Create XML Sitemap and submit it to Google and other search engines.
  • Submit your website to major Search Engines like Google, Yahoo, Bing etc.
  • Submit your website to some popular directories like DMOZ, Yahoo Directory, BOTW etc.
  • Participate in top forums of your industry to get major exposure
  • Write a news related to your product, service or industry and submit it to major press release website
  • Write article covering your targeting keywords and links and submit it to article submission sites e.g. Ezine Article, Article Dashboard etc.
  • Create a blog, like Ydeveloper blog, write a post regularly and submit this blog to major blog directories.
  • If you have mailing list of your loyal customers then do Email Marketing by offering some discounts, coupon during festivals.
  • Do not participate in link exchange and reciprocal link program
  • Create an effective link building strategy by maintaining quality and quantity both
Find the back links of your competitors and add the elements of link building as they are focusing
Huh! It is not finished. There are still a lot of stuffs regarding ecommerce marketing that you will find elsewhere. What I am suggesting, do some research and analysis before you start promoting your ecommerce website, come up with a strong internet marketing strategy to stay in the top and build a reputation in the highly competitive market.